To develop a mascot for Maxroam, the global roaming SIM card.
Details:
The idea was to create a character to promote Maxroam online with a viral YouTube video in the style of Matt Harding’s ‘Where the hell is Matt’. I created this character ‘MAX’ (original huh?) and made a parody called ‘Where the hell is MAX’ showing MAX in each of Matt Hardings locations around the world but with call rates included for each of these locations. Above is MAX, the Maxroam mascot.
Responsibility:
Concept Development Artwork Project Management & Delivery
